Preview first
Suitable businesses can see a focused homepage direction before deciding whether a paid project makes sense.
Based in WA · Working Australia-wide
Founding-client offer · first three projects
A better website. A clearer way to handle every enquiry.
YardLightDigital builds credible websites for Australian service businesses—and can add a practical lead-response pilot so useful enquiries are captured, reviewed and followed up without losing the human decision.
From AUD $790Fixed founding price5–10 business daysAfter content and depositFirst year includedHosting, SSL and eligible domain
NORTH / LANDWORK SERVICES CONTACT
Outdoor spaces,
built for living.
WEBSITE + OPTIONAL PILOTLook ready. Stay ready.Present the business clearly, capture better details and keep the next action visible.
NEW ENQUIRYReady for human review
AU
BUILT
BUILT
Custom website✦Useful enquiry forms✦Human approval✦Lead tracking✦Australia-wide
A clearer reason to choose YardLightDigital
Not just a prettier page. A better path from interest to action.
Your website must first earn trust. Then the enquiry process should collect the information you actually need and make the next step obvious to your team.
Built for enquiries
The site is structured around services, work examples, service areas, trust and one clear next step.
Follow-through
An optional pilot can organise accepted enquiries, prepare the next action and keep follow-up visible.
Human control
Your team reviews important replies, pricing and decisions. The system assists; it does not pretend to run the business.
Website + lead response pilot
Turn a vague message into a clear next step.
A practical pilot connects the enquiry experience to a simple review process. It can reduce repetitive admin and forgotten follow-ups without sending promises, prices or availability on its own.
HUMAN CHECKPOINTYou stay in control before important customer communication.
Interactive example
See what a more useful enquiry can look like.
Change the example fields below and watch the business summary update. This is a local demonstration only: it sends nothing, uploads nothing and makes no automatic promise to a customer.
Business viewReady to review
DEMO ENQUIRY SUMMARY
Landscape design and installation · Kalgoorlie · Approximately 180 square metres · Within one month · $20,000–$35,000. Access: Side access, approximately 1.2 metres wide. We want to redesign our backyard with new garden beds, lawn and a paved entertaining area. The site is approximately 180 square metres and we would like someone to inspect it before quoting. No photo selected.
New enquiry→Contacted→Site visit→Quote sent→Won / lost
See the design standard
Different businesses should not look like the same template.
These are concept directions—not past client projects. They demonstrate how visual tone, layout and calls to action can be shaped around a specific trade or service business.
01 — CONCEPT BOARDService-business design directions
01PRECISE / PREMIUM
STONEWORK · ABOUT · QUOTE
Built with
precision.
VIEW PROJECTS ↗
For: landscapers, builders and specialists selling higher-value projects.
02WARM / APPROACHABLE
GROUNDEDSERVICES · STORY · HELLO
Good work.
Clearly seen.
START A PROJECT ↗
For: garden care, home services and trusted local operators.
03BOLD / DIRECT
SHIFTCAPABILITIES · WORK · CONTACT
READY.
SET. BUILD.
GET A QUOTE ↗
For: trades, earthworks and fast-moving service teams.
A clearer operating result
Win trust first. Lose fewer opportunities afterwards.
Explain the offer
Customers understand what you do, where you work and whether you fit their project.
Collect better details
A focused enquiry path captures the information needed to judge the next step.
Reduce repetitive admin
Accepted information can be organised into a clear summary and reviewable draft.
Keep follow-up visible
A simple status prevents promising opportunities from disappearing in a crowded inbox.
Founding-client offer
Two sensible starting points. No confusing package maze.
Founding pricing applies to the first three suitable client projects. Every proposal confirms the final scope, exclusions, ownership and future costs before work begins.
Essential
A focused one-page website for a service business that needs to look established and make contacting you easy.
AUD $790Included
- One-page custom website
- Up to five focused sections
- Services, service areas and project gallery
- Mobile-first design
- Quote enquiry form
- Local search foundations
- One consolidated revision round
- First-year hosting and SSL
- New .com.au domain registration up to AUD $30
Key exclusions +
- Complete copywriting or new brand identity
- Advanced integrations or booking systems
- Business email, advertising and paid software
- Ongoing content changes after launch
Quote-Ready
A complete multi-page website built to show the work, answer common questions and collect more useful quote details.
AUD $1,290Included
- Everything in Essential
- Up to five focused pages
- Expanded project gallery
- Service and service-area pages
- Detailed quote questionnaire
- Professional enquiry confirmation
- Basic analytics setup
- Two consolidated revision rounds
- First-year hosting and SSL
- New .com.au domain registration up to AUD $30
Key exclusions +
- Complete copywriting or professional photography
- Ecommerce, complex booking or custom CRM
- Business email, advertising and paid software
- Unlimited revisions or ongoing changes
Approval and payment: 50% deposit to begin, with the remaining 50% due before launch. Nothing goes live without your approval. A revision round is one consolidated set of feedback relating to the agreed scope.
Optional · separately scoped
Pilot applications openLead Response Pilot
For suitable businesses that want to test a simpler way to capture, review and follow up enquiries. The workflow is mapped around one real lead path before any wider rollout.
Discuss the pilot- One detailed enquiry workflow
- Simple lead table and status
- AI-assisted summary or draft
- Human approval checkpoint
- Basic test and handover notes
- Automatic sending without approval
- Binding quotes, prices or availability
- Complex CRM replacement
- Unlimited integrations or support
- Third-party subscriptions and usage
Pricing: quoted after a short workflow review. Software and messaging costs are confirmed separately before the pilot begins.
No renewal surprise
Exactly what happens in year one—and after.
The build begins after the deposit, completed questionnaire, content and required access are received.
You review the agreed website. The balance is paid before publication or transfer.
A new .com.au domain is included up to AUD $30 when required, registered in the client’s name. Business email is separate.
Hosting is AUD $150/year, or Care is AUD $49/month with hosting and limited minor changes. Domain renews at registrar cost.
The client remains the registrant of the domain. If an existing domain is used, it stays in the client’s account. Paid third-party software and business email are always confirmed separately.
A simple, controlled process
Start with the website. Prove one workflow. Improve from evidence.
01
Understand
Your services, customers, current enquiry path and the strongest commercial priority.
02
Present
Build the credible website, useful content and clear customer next step.
03
Pilot
If useful, connect one enquiry path to a simple review and follow-up system.
04
Review
Keep human approval, measure what happens and expand only when the pilot earns it.
YARDLIGHT
DIGITALWESTERN AUSTRALIA — AUSTRALIA-WIDE
DIGITALWESTERN AUSTRALIA — AUSTRALIA-WIDE
Founder-led, direct service
Your website should feel like your business—not your web designer’s template.
I’m Tom Anger, founder of YardLightDigital. I work directly with Australian trades and service businesses to turn practical expertise into a clear, credible digital presence.
YardLightDigital is based in Western Australia and works remotely across the country. The focus is simple: strong visual direction, useful information, a professional enquiry path and a scope you understand before work begins.
Based in Western AustraliaAustralia-wide serviceDirect with TomSole traderABN 80 809 224 949
Questions, answered clearly
The things you should know before we start.
No vague “AI runs everything” promise. The website packages stay clear, the pilot is scoped separately, and important customer decisions remain under human control.
Website or pilot?Tell me where enquiries currently get lost or become repetitive. I’ll suggest the smallest sensible starting point.Ask Tom directly ↗
01Which website option should I start with?+
Essential suits a business that needs one strong page. Quote-Ready is better when customers need separate service information, a larger gallery and a more detailed quote form.
02Is automation included in the website price?+
No. The Lead Response Pilot is optional and quoted separately after one real enquiry workflow is reviewed. This keeps the website scope, software costs and expected result clear.
03Does AI send messages or prices automatically?+
Not by default. A pilot may organise information and prepare a draft, but your team approves important customer communication. Binding quotes, prices, availability and commitments remain human decisions.
04Which automation tools do you use?+
The tools are chosen for the client’s workflow rather than sold as the product. A simple setup may connect a form, a lead table and a reviewable draft. Any paid third-party account or usage cost is approved separately.
05How quickly can the site be ready?+
Essential targets 5–7 business days and Quote-Ready targets 7–10 business days after the deposit, completed questionnaire, content and required access are received. A pilot has its own confirmed timeline.
06What is included in the first year?+
The founding website packages include hosting and SSL for 12 months. If a new domain is needed, one eligible .com.au registration is included up to AUD $30 and registered in the client’s name. Business email, automation software and other paid tools are separate.
07What will I pay after the first year?+
You can renew website hosting for AUD $150 per year or choose the Care Plan at AUD $49 per month, which includes hosting, technical checks and up to 20 minutes of minor changes each month. Domain and third-party tools renew at their provider’s current price.
08Can you guarantee more leads or sales?+
No honest studio can guarantee rankings, lead volume or revenue. YardLightDigital improves presentation, enquiry quality and follow-up visibility; results still depend on the offer, market, sales process and response.
Choose the smallest useful next step
Improve the website—or fix one enquiry bottleneck.
Tell me what your business does, where you work and what currently feels weak. Suitable Australian service businesses may receive a private homepage direction or discuss a separately scoped Lead Response Pilot.